Global spending on advertising banners and new media reached an estimated 1.5 billion dollars in 2013, with search coming in around 2.2 billion dollars. Those numbers definitely signal that internet marketing is effective and can produce results, but you will have to look at your digital marketing efforts to confirm that they provide positive returns. Your web design and development services should be positioned to create effective marketing campaigns that take advantage of traditional and mobile web designs to insure you effectively convert prospects to customers.
Finding the right web design and development services can better position you to increase your rankings on search engines and your conversion rates among visitors to your site. If your marketing and design is lacking sales, you might need to examine your website design for obstacles that are slowing sales. With some preliminary research, you should be able to identify a digital marketing company that can help you get back in the black.
One of the critical tasks that web design and development services can provide is a holistic audit of your site and marketing tactics. As they uncover opportunities, you can quickly work to tip the scales in your favor. For example, the Pew Research Center found that essentially half of Americans use a smartphone or mobile device, but they can be turned off if they land on a website that is not optimized for mobile. Regardless of your sites purpose or layout, a web design company can increase your readership and visitor conversions by adopting some of these best practices and applying continuous testing for improvements.
When you factor in the fact that 6.4 billion dollars went into advertising in 2011 worldwide, you begin to see the scope and urgency that you have to have around your internet marketing, advertising and design. Your design and first impression is critical to providing the sales conversions that your site needs. By paying attention to your site design and marketing channels, you can turn the lever that boosts qualified traffic to your business.