Almost 25 percent of all marketing dollars are spent on web based projects like improving search engine ranking and natural search engine optimization, especially in relation to Google. More than 1 billion Google searches are performed each day, and 18 percent of organic clicks make their way to the top spot on Google. Having a high search engine ranking on Google is key for businesses with an online presence. However, small business owners are often ill equipped to create high search engine rankings on their own.
70 out of 100 small business owners work on email marketing three hours or less each week, even though email marketing has been proven to be one of the most important drivers of conversions. This is why it is such a good idea for small business owners to consider outsourcing search engine rank optimization projects to a white label SEO company. A white label SEO firm can draw new users to your site, thus generating more internet sales.
Search engine optimization, or SEO, as it is also known, involves attracting traffic in response to free, organic, natural, and editorial listings on search engines like Google. White label SEO is search engine optimization that complies with standards encouraged by the Google algorithm, namely that content must be original, coherent, and informative. Content is the most important aspect of white label SEO.
More than 75 percent of marketers conducting strategic SEO campaigns utilize content creation within those campaigns. Content is king when it comes to white label SEO. Not only does content, within the context of white label SEO, build higher search engine rankings, it positively impacts user experience. One example of white label SEO content manipulation would be to include the name of your website within the top five most used anchor texts. This is the kind if information that white label SEO consultants are privy to, due to their extensive experience in online marketing.