What Matters in Dental Marketing

It’s an unavoidable truth that every business person in today’s American society has to be internet-savvy. Web marketing is more important than ever, bringing clients to your doorstep in droves, as long as it’s done well. For dentists, it can be difficult to strike the right balance. After all, you’re a dentist, not an internet marketer. Finding new clients is a priority, but it can’t overshadow your responsibility to provide quality care to your patients.

Here, we’ll look at the key components of a dental web marketing system, breaking down what’s really important for getting bodies in your chairs so you can get back to what you really want to focus on: making your patients smile.

Why Your Dental Marketing System Matters

The dependence of the average American on search engines is staggering. An incredible 64% of all Americans use search engines to find local businesses, and they’re not generally very picky once they have the results. About 42% will click the top-ranking link, and the rest are highly likely to choose something from the first page. Even once they’ve visited your office, about 25% will post online comments or reviews to influence the opinions of others who search for dentist offices in the future. Having visibility is important, and making a positive impression is arguably just as important. Internet search has a $22 return rate for every dollar spent on it, and that’s significant.

What Your Dental Marketing System Needs

Attracting customers to your office starts with attracting them to your site. The best place to start is with quality dental website design. A professional web presence that reflects your clinic’s brand accurately is a great way to promote your clinic. Here are the other components you might want to consider:

• A logo can go a long way toward legitimizing your brand in the eyes of potential clients. Keep it simple and use it widely, in your dental website design, on business cards, and even on signage.
• A high quality website is essential to catching the interest of internet users. Make sure it’s clean, simple, and communicative, sharing all the information your clients will definitely want to know.
• On- and off-site SEO is the key to making sure your site is seen. Talk to a team about producing content and working on ads that will bring traffic to your site.

If you’re serious about bringing in more clients, dental website design and internet marketing is the place to start. Find a great team who can take it off your plate so that you can focus on doing what you do best: restoring and inspiring smiles.