Three Ways Viral Videos Can Boost Your Business

Marketing visalia

As the Internet continues to grow every day, its role as the largest marketplace in the world gets more and more firmly cemented. In order to succeed in the business world today, it is absolutely imperative to at least maintain a web presence.

The data backs this up, too. More than half of businesses (57 percent) have acquired a customer through their company blog, while, 41 percent of marketers say that search engine optimization makes the biggest impact on their lead generation goals. The trick about SEO is that cannot simply have Google or some other service sponsor your links, because over three-quarters of search users choose organic results over paid listings.Not just that, but the number of marketers who claim Facebook is “critical” or “important” in terms of their business and marketing model has jumped 83 percent in only two years.

Indeed, online marketing is the most important way to get your message heard nowadays. Search and email are the two top Internet activities, so successful marketers continue to focus their activities there, and one of the most engaging ways to market through these two activities is with viral video marketing.

Viral video marketing is when an online video or clip becomes popular through the process of being shared over various Internet mediums, like email or social networking. Here are just three of the benefits of viral video marketing.

1. Generates a buzz about your company.

Viral video marketing creates a buzz about your company because your content becomes a topic of discussion. Funny things seen on the Internet is a popular conversation topic, and even though it is an online clip, it helps spread the name of your company through word of mouth. Basically, viral video marketing gets people talking about you.

2. The public perceives your company as cool.

Everyone loves to watch funny videos online, and if you produce them, people are going to think that you are cool. For example, people think that GEICO, whose business of auto insurance is kind of dull, is really cool because of their clever viral videos. Basically, viral video marketing gives you some social authority.

3. People do the advertising for you.

People love to feel “in the know,” and be the first ones to hear about something. They prove this by sharing the content for others to see, and show them that they heard it first. By emailing the video or sharing it on their social network, it puts your company in front of a new audience every single time.

Rather than launching a PPC marketing campaign or using SEO content marketing to rank higher on google, consider viral video marketing as a way to generate a buzz about your company! If you have any questions, feel free to ask in the comments! Check out this website for more.

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