One way for a business to distinguish itself against every other player in the market is to create a logo. This logo should reflect the a static of your organization. Creating a color scheme that speaks to your nature as either a laid back, friendly business or a very professional, no nonsense type of business may seem like a small part of your overall plan for success, but it is a key factor that will resonate with your clients and customers.
Once you have a logo, you will want to find ways to place that logo. A logo floor mat is one excellent way to do so. When you place a logo floor mat at each door of your office, your clients and customers will see it as a enter or leave your office. The more they see that logo floor mat, the more they will think of your business.