{"id":444,"date":"2013-09-25T00:48:51","date_gmt":"2013-09-25T00:48:51","guid":{"rendered":"http:\/\/www.blgyl.com\/?p=444"},"modified":"2013-09-25T00:48:51","modified_gmt":"2013-09-25T00:48:51","slug":"managing-the-company-newsletter","status":"publish","type":"post","link":"https:\/\/blgyl.com\/?p=444","title":{"rendered":"Managing the Company Newsletter"},"content":{"rendered":"<p><div style=\"float: left; padding-right: 10px;\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/systemimage\/44812846_Subscription_S.jpg\" alt=\"Newsletter creator\" align=\"left\" width=\"300\" \/><\/div>\n<p> The traditional direct mail newsletter has been an effective marketing tool for many years.  In recent years, there has been a shift.  We are now seeing much less paper newsletter printing and more emailed newsletters and online <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33901\/The-Ultimate-List-of-2012-Email-Marketing-Stats.aspx\" Title=\"Direct mail newsletter\">newsletter management<\/a>.  Open rates for email marketing have risen by 14 percent in the last year, and are at around 27.2 percent.<\/p>\n<p>According to more than two thirds (68 percent) of marketers, email newsletters are one of the most successful ways to reach marketing and sales goals.  Email newsletters are most effective when used together with social media marketing.  Of the people who sign up for online newsletters, approximately 78 perce<!--more--><!--noteaser--><\/p>\n<div style=\"float: left; padding-right: 10px;\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/systemimage\/44812846_Subscription_S.jpg\" alt=\"Newsletter creator\" align=\"left\" width=\"300\" \/><\/div>\n<p> The traditional direct mail newsletter has been an effective marketing tool for many years.  In recent years, there has been a shift.  We are now seeing much less paper newsletter printing and more emailed newsletters and online <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33901\/The-Ultimate-List-of-2012-Email-Marketing-Stats.aspx\" Title=\"Direct mail newsletter\">newsletter management<\/a>.  Open rates for email marketing have risen by 14 percent in the last year, and are at around 27.2 percent.<\/p>\n<p>According to more than two thirds (68 percent) of marketers, email newsletters are one of the most successful ways to reach marketing and sales goals.  Email newsletters are most effective when used together with social media marketing.  Of the people who sign up for online newsletters, approximately 78 percent will sign up with their personal email addresses.  <\/p>\n<p>For small businesses, email <a href=\"http:\/\/gettingattention.org\/articles\/160\/email-enewsletters\/nonprofit-email-newsletter-success.html\" Title=\"Direct mail newsletter\">newsletter marketing<\/a> is an inexpensive and effective way to get the word out.  Information can be sent to all customers quickly and easily, and at minimal expense.  Assistance is available for online newsletter management for businesses of any size.  Various online newsletter mailing services and consultants are available as well as online newsletter management software.        <\/p>\n<p> Reference links: <a href=\"http:\/\/www.thenewsletterpro.com\" Title=\"Go here\">www.thenewsletterpro.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The traditional direct mail newsletter has been an effective marketing tool for many years. In recent years, there has been a shift. We are now seeing much less paper newsletter printing and more emailed newsletters and online newsletter management. Open rates for email marketing have risen by 14 percent in the last year, and are&hellip; <\/p>\n<div class=\"readmore-wrapper\"><a href=\"https:\/\/blgyl.com\/?p=444\" class=\"more-link\">Read <\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[525,759,758],"tags":[],"class_list":["post-444","post","type-post","status-publish","format-standard","hentry","category-newsletter-company","category-newsletter-printing","category-newsletter-pro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing the Company Newsletter - BLGYL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blgyl.com\/?p=444\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing the Company Newsletter - BLGYL\" \/>\n<meta property=\"og:description\" content=\"The traditional direct mail newsletter has been an effective marketing tool for many years. 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